Brand guidelines
Calm, careful, polished.
How Polished Studio looks and sounds, on the website, in the app, on the door and on the price list. One page, kept short on purpose.
01The logo
An almond nail with a single line of gloss, beside the name set in Fraunces. Plum and rose on light backgrounds; blush and ballet pink on plum or on photos. The symbol works alone where space is tight.
Primary, on white or blush
Reversed, on plumReversed, on a photo with a plum wash
The symbol, for small spaces02Clear space and size
Keep a clear margin around the logo the width of the nail, marked x. Never stretch it, recolour it outside these pairs, add shadows or set the name in another font.
Logo, 120 pxor 30 mm in print, at the smallestSymbol, 16 pxor 6 mm, for browser tabs and stamps03Colour
Mostly blush and white, with plum for words and rose used sparingly, for the one thing to press or notice. The bar below shows roughly how much of each to use.
#FBF5F3 · RGB 251 245 243#3A1F2B · RGB 58 31 43#B9405F · RGB 185 64 95#E6B7BC · RGB 230 183 188#7B6470 · RGB 123 100 112#FFFFFF · RGB 255 255 255Blush about half, white a fifth, plum a little under a fifth. Mauve grey, ballet and rose about 4% each.
04Type
Two Google Fonts, free to use everywhere. Fraunces, light and large, for headlines, with one word in rose italic where it helps. Manrope for everything you read or tap.
Fraunces, Light 300 and Italic. Optical size set to display. Headlines, prices, dates.
Manrope, Regular 400 to Bold 700. Body text, labels, buttons, the app.
05Photography
Soft daylight, warm blush tones and real textures: oak, linen, marble. Close crops of hands, with the nails as the hero. Calm, never staged to look busy.
06Tone of voice
Like a good technician: warm, calm and exact. Say the time and the price up front. Short sentences, British spelling, no exclamation marks.
Your infill is due in 4 days.
Useful, specific, kind.
OMG, time for a fresh set!!
Shouting, and it says nothing.
Pearl chrome. Adds 10 min, £8.
Time and price where you decide.
Prices may vary depending on your requirements.
Leaves people guessing.
Nails done properly, in under an hour.
A promise we can keep.
The ultimate luxury nail experience.
Every salon says it.
07App icon
The symbol in blush on a rose square. Supplied square; the phone rounds the corners.
180 pxHome screenSettingsFile: app-icon.svg, 1024 by 1024. Keep the nail centred and upright. Do not add the name; the phone writes it underneath.
08In use
The same plum, rose and Fraunces on the website, in the app and in the studio system, so customers and staff always know where they are.
